Crafting dynamic storytelling and authentic engagement with diverse audiences.
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Project Manager: BISP website
Project manager for program website redesign. Together with the program director, developed the scope of services/RFP, budget, and interviewed/hired website designer. Collaborated with team, webmaster and designer to develop audience personas, website design and navigation, curate photography, select testimonials, and content creation. Launched in early-2021.
Berkeley International Study Program, UC Berkeley
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Project Manager: BISP program video
Project manager for a two-minute video that focuses on building program awareness. Together with the program director, developed the scope of services/RFP, budget, and interviewed/hired producer. Collaborated with students, staff, and the production team for storyboard development, video production, edits, launch, and distribution.
Berkeley International Study Program, UC Berkeley
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Project Manager: Field Studies in Entrepreneurship videos
Project manager for a two-minute video and individual testimonial videos that showcases the BISP Field Studies in Entrepreneurship Program. I collaborated with the Field Studies faculty director and students to gather video testimonials, create storyboard content, direct the vision, and distribute the various videos within an agressive timeline. The videos were produced without an earmarked budget.
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Designer/Project Manager: BISP brochures
Designer and project manager for BISP’s program brochure and three inserts for target student cohorts: BISP-Sociology, BISP-Letters and Science, and BISP-Arts and Humanities.
Berkeley International Study Program, UC Berkeley
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Project Manager: BISP video testimonials
Project manager for video testimonials featuring study abroad students from diverse international universities. Together with the program director, developed the scope of services/RFP, budget, and interviewed/hired producer. Collaborated with students, staff, and the production team for storyboard development, video production, edits, launch, and distribution.
Berkeley International Study Program, UC Berkeley
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Project Manager: BISP personas
Building upon the Design Thinking process, co-facilitated the team’s research and development of audience personas. The 2021 website redesign framework and content were subsequently developed based upon the personas.
Berkeley International Study Program, UC Berkeley
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Digital Marketing Strategy
Strategist for digital marketing; scope focuses on increasing building audience awareness and audience engagement. Deliverables will focus on developing a strategic digital marketing plan for the program.
Center for the Built Environment, UC Berkeley
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Digital Marketing Strategy
Digital marketing/social media strategy, audience analysis, photo curation, and website review for small business owner.
Happy Pine: Early Learning, Denver
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Designer: BISP interactive brochure
Designer for 2018 BISP program brochure, which migrated in 2022 to an interactive digital brochure. Project management tasks: layout design, collaboration with stakeholders, storyboard facilitation, content writing and editing; curation of photography and students’ testimonials; and coordination with print and digital vendors for production and distribution.
Berkeley International Study Program, UC Berkeley
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Designer: BISP Special Focus Program
Co-creator, designer, advisor and administrator for eight multidisciplinary certificate program tracks, flyers and 2-minute promotional video.
Berkeley International Study Program, UC Berkeley
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Website redesign
Team member for department website redesign. Jointly developed scope of services, interviewed website designers, developed design navigation and content, and navigated workflow. Site launched in 2013.
History of Art Dept, UC Berkeley
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Curator: Old Mint Exhibit
The exhibit examined the history of San Francisco's Old Mint building the planned renovations. The project consisted of two large posters, each measuring 47" x 70" which were mounted in enclosed cases.
The exhibit was located at San Francisco's City Hall South Light Corridor between October 2005-January 2006.
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Curator: Dance, Ritual & Environment
The traveling exhibit focused on Bay Area artists Anna and Lawrence Halprin and opened at Stanford University’s Dance Department in Fall 2006. The master's degree creative project included extensive research at the San Francisco Performing Arts Library and Museum (SFPALM). Additional scope of work included writing, exhibit design, consultation with Stanford University Professor Janice Ross.
Stanford University
