Crafting dynamic storytelling and authentic engagement with diverse audiences.

  • student reading on campus

    Project Manager: BISP website

    Project manager for program website redesign. Together with the program director, developed the scope of services/RFP, budget, and interviewed/hired website designer. Collaborated with team, webmaster and designer to develop audience personas, website design and navigation, curate photography, select testimonials, and content creation. Launched in early-2021.

    Berkeley International Study Program, UC Berkeley

  • girl on swing near campus

    Project Manager: BISP program video

    Project manager for a two-minute video that focuses on building program awareness. Together with the program director, developed the scope of services/RFP, budget, and interviewed/hired producer. Collaborated with students, staff, and the production team for storyboard development, video production, edits, launch, and distribution.

    Berkeley International Study Program, UC Berkeley

  • Project Manager: Field Studies in Entrepreneurship videos

    Project manager for a two-minute video and individual testimonial videos that showcases the BISP Field Studies in Entrepreneurship Program. I collaborated with the Field Studies faculty director and students to gather video testimonials, create storyboard content, direct the vision, and distribute the various videos within an agressive timeline. The videos were produced without an earmarked budget.

  • Designer/Project Manager: BISP brochures

    Designer and project manager for BISP’s program brochure and three inserts for target student cohorts: BISP-Sociology, BISP-Letters and Science, and BISP-Arts and Humanities.

    Berkeley International Study Program, UC Berkeley

  • students doing outdoor yoga

    Project Manager: BISP video testimonials

    Project manager for video testimonials featuring study abroad students from diverse international universities. Together with the program director, developed the scope of services/RFP, budget, and interviewed/hired producer. Collaborated with students, staff, and the production team for storyboard development, video production, edits, launch, and distribution.

    Berkeley International Study Program, UC Berkeley

  • Project Manager: BISP personas

    Building upon the Design Thinking process, co-facilitated the team’s research and development of audience personas. The 2021 website redesign framework and content were subsequently developed based upon the personas.

    Berkeley International Study Program, UC Berkeley

  • Digital Marketing Strategy

    Strategist for digital marketing; scope focuses on increasing building audience awareness and audience engagement. Deliverables will focus on developing a strategic digital marketing plan for the program.

    Center for the Built Environment, UC Berkeley

  • website home page Happy Pine Early Learning

    Digital Marketing Strategy

    Digital marketing/social media strategy, audience analysis, photo curation, and website review for small business owner.

    Happy Pine: Early Learning, Denver

  • Designer: BISP interactive brochure

    Designer for 2018 BISP program brochure, which migrated in 2022 to an interactive digital brochure. Project management tasks: layout design, collaboration with stakeholders, storyboard facilitation, content writing and editing; curation of photography and students’ testimonials; and coordination with print and digital vendors for production and distribution.

    Berkeley International Study Program, UC Berkeley

  • certificate program flyer

    Designer: BISP Special Focus Program

    Co-creator, designer, advisor and administrator for eight multidisciplinary certificate program tracks, flyers and 2-minute promotional video.

    Berkeley International Study Program, UC Berkeley

  • Website redesign

    Team member for department website redesign. Jointly developed scope of services, interviewed website designers, developed design navigation and content, and navigated workflow. Site launched in 2013.

    History of Art Dept, UC Berkeley

  • photo of San Francisco's Old Mint Building

    Curator: Old Mint Exhibit

    The exhibit examined the history of San Francisco's Old Mint building the planned renovations. The project consisted of two large posters, each measuring 47" x 70" which were mounted in enclosed cases.

    The exhibit was located at San Francisco's City Hall South Light Corridor between October 2005-January 2006.

  • dancers laying down on deck

    Curator: Dance, Ritual & Environment

    The traveling exhibit focused on Bay Area artists Anna and Lawrence Halprin and opened at Stanford University’s Dance Department in Fall 2006. The master's degree creative project included extensive research at the San Francisco Performing Arts Library and Museum (SFPALM). Additional scope of work included writing, exhibit design, consultation with Stanford University Professor Janice Ross.

    Stanford University